Commercial Voice Over Demo
Carl Bishop is the voice of an authentic, relatable and knowledgeable friend
You motivate a customer to buy when they feel that your product or service will make their life better. Carl Bishop’s voice creates that feeling for clients and it does so in all categories of voice over. His voice delivers, whether it’s Pharma, Automotive, Cable TV, Insurance, or Fast Casual Dining. You also need a voice actor that understands the problem and solution structure present in every commercial. Carl Bishop is like that knowledgeable friend that everyone goes to for advice. He creates trust and understanding with the listener.
A Versatile and Trustworthy Voice
Commercials are no longer “talking down” to consumers. Gone are the days of the voice-of-god telling us what we should buy. We want to trust the recommendations we get. And the voice of a trusted friend is much more valuable than a sales pitch. Trust is a feeling and this feeling is created with the right voice for the commercial. Carl Bishop’s versatility and emotional range captures that feeling. That’s what it takes to gain the trust of your buyer.
Confidence and Comfort
You can feel the grit and confidence needed to win Olympic Gold Medals, or to just look your best in the Head and Shoulders commercial. You can hear the comfort and relief you’ll get from using the pain-free Contour Meter from Bayer.
Commercial Videos
Keystone Light Commercial Voice Over
Head and Shoulders Commercial Voice Over
Law Firm Commercial Voice Over
Medical Commercial Voice Over for Bayer
Character Voice Over for Time Warner Commercial
Authenticity Creates Trust
You hear lived experience in a great voice over track. It’s a voice that speaks authentically and with understanding. We are all drawn to those voices and they are ones you hear on all the best commercials. But cementing that bond of trust with the customer is no easy task and it takes work. This is acting using lived experience and transmitting that feeling through the copy. It speaks to the hopes, fears and dreams of the target demographic.
Comedy and Voice Over
Making people laugh, or at least setting them at ease, is another way to win the trust of your audience. Use of “uncomfortable” situations, sight gags, and other types of humorous set ups are used a lot in TV spots. Having trained in improv comedy, Carl Bishop brings a sharp sense of comedic timing to his work. Even in a radio spot, his voice over can deliver that wink or raised eyebrow that delivers the joke just right.