Voice Actors should be on TikTok because its a key component in our mix of social media. Before I tell you the four reasons why, I’m assuming you already know that having an active social media presence is super important. If you do animation or video game characters, you’re probably already on TikTok, but if not you still should. Why? because unlike Linked In, Twitter and facebook, TikTok is for entertainers. Here are the reasons why I think you should be on TikTok.
TikTok is easy to use
TikTok is perhaps the least intimidating social media app because its so easy to use. It was smartly design to be intuitive and fairly simple. If you have a smart phone with a camera, you’re in business. No special cameras, lighting or expensive and time consuming post production of videos is required. The whole point is to be authentic and real. Because the maximum length of content is sixty seconds, like a commercial script.
It’s used by billions of people
Because of its ease of use and global reach, Voice Actors on TikTok have exposure to billions of users. With eight hundred million monthly users world wide, it has massive reach. It is the most downloaded app on apple’s App Store, just behind YouTube. Most TikTok users interact with the app many times a day and spend an average of an hour daily viewing and commenting on posts. I know you might be thinking that no one cares about that commercial you read that aired two years ago. But I know you’ve heard someone say “Oh wow, you’re the person from the Toyota Truck Month commercial? Please do the voice!”
It’s a free and easy way to increase your search ranking
By uploading a simple video of you voicing a spot or saying a line from a well know commercial you read, you are increasing impressions and click-throughs for free and with minimal effort. If you ‘feed the beast’, the beast will love you back. Google loves to see you showing up a lot online, and since TikTok allows you to link to your website and other social media right from your profile page, you can drive traffic to where it counts.
TikTok is fun
No other social media app is as fun as TikTok. It’s a playground for creativity. Plus, It’s ok to be casual, real and personal. Thats the whole point. The people that know your work, want to get to know the person behind the voice. We live very isolated lives and receive almost no feedback for the work we do besides a paycheck. Do yourself a favor and enjoy a little instant feedback. The community is waiting.
*You may have heard TikTok is going to be banned in this the U.S. if it doesn’t find a domestic buyer. It’s possible, but Microsoft and possibly others are rumored to be bidding for it.