When it comes to booking a political spot, there are three entities in the chain: campaign staff, political consultants and production houses. Campaign staff is for the most part busy crafting the message with the candidate and running the day to day of the campaign. So they farm the work of creating the advertising to the political consultant, who has a relationship with producers, or a large production house that the consultant hires to make the spots, including hiring voice actors.
The campaign staff typically don’t do the hiring of a voice actor, though they will be the ones to ultimately approve the talent. After all they are paying the bill.
To book a political spot, the people you need to develop relationships with are the producers and production houses and the consultants. I’ve found most of my work has come directly from producers. The consultants know who I am, of course, but I’ve never dealt directly with them.
It’s possible, especially with social media, to reach out to a campaign manager or candidate directly, so you never know. But I’ve found that effort is better used by approaching the decision makers.
LinkedIn and Twitter are good sources to find the folks that make political ads and start a conversation. Now go out there and get some work.