Archives for June 2020

When it comes to booking a political spot, there are three entities in the chain: campaign staff, political consultants and production houses. Campaign staff is for the most part busy crafting the message with the candidate and running the day to day of the campaign. So they farm the work of … [Read more...] about Who Makes Political Spots and How to Book Them

When it comes to voice actors booking political spots, there are three main factors to getting the job. Since I started voicing political spots, I’ve been asked by colleagues how I book so many of them. First, I know people at production companies that make them. Second, I’m prepared to do the work … [Read more...] about Booking Political Spots

Are female voices now being used more than male voices in political advertising?  Political voice over—like all advertising—was traditionally a male dominated club. But it’s been changing. Recently, I found some interesting research during a deep dive into the topic of female vs. male voice … [Read more...] about Female vs. Male Voice Over in Political Ads. Who Books More, Who’s More Effective, and Why.